Chevin Fleet Solutions is the leading global provider of dedicated Fleet Management Software, with their software being used in over 180 countries and thousands of businesses.
A business that is flexible and experienced, Chevin provide bespoke solutions depending on their client requirements and offer full support, on site training and customer service on hand.
The business was established in 1990 and they now have a presence in Australia, Africa, several offices in both the US and Europe but maintain their head office in the UK. As the business has been expanding they were looking for a web presence to reflect their success online and also provide the different territories around the World their own content.
Content which is served to the UK market may be received differently from an audience in Africa or the US. Each territory within Chevin Fleet has different owners and they all required the ability to own their own respective area online, each managing different events, news and even blogs. For this reason when visiting the website it automatically recognises where the users are based around the World. So when viewing the site in the US, only the US content is served.
Chevin Fleet are very experienced within the Fleet Management sector, their knowledge has been built up over 25 years. The business shares this knowledge through many channels and also uses their website to allow interested parties the ability to download guides and whitepapers. There is also a learning zone to educate users on topics such as “Using software to improve parts management” and “Managing Winter risks”.
All of this information is housed online and is available to users who are simply required to leave certain contact information. This information is then fed directly into Chevin’s CRM system to alert their team of the contact.
In addition, visitors to the site are invited to be kept up to date with the information Chevin provide. Some of these invites encourage users to sign up through user journeys, some via the newsletter sign up and others through pop ups which only appear if the visitor returns to the site for a second time, so as not to be too intrusive. If a user does want to receive more information on additional topics their information is securely stored and does not require the user to enter the same information twice.
Wirebox were instructed to develop the site within a Content Management System that would allow the required functionality and be super user friendly. The site was to be accessed across the World by many different admins, all of which needed to be comfortable with the platform delivered.
The Chevin website was developed using the Open Source platform WordPress.
The site is optimised to be responsive across all devices, since launch we’ve heard that the conversions that is tracked by Chevin’s marketing team has seen an increase of over 20%.