Content which is served to the UK market may be received differently from an audience in Africa or the US. Each territory within Chevin Fleet has different owners and they all required the ability to own their own respective area online, each managing different events, news and even blogs. For this reason when visiting the website it automatically recognises where the users are based around the World. So when viewing the site in the US, only the US content is served.
Chevin Fleet are very experienced within the Fleet Management sector, their knowledge has been built up over 25 years. The business shares this knowledge through many channels and also uses their website to allow interested parties the ability to download guides and whitepapers. There is also a learning zone to educate users on topics such as “Using software to improve parts management” and “Managing Winter risks”.
All of this information is housed online and is available to users who are simply required to leave certain contact information. This information is then fed directly into Chevin’s CRM system to alert their team of the contact.
In addition, visitors to the site are invited to be kept up to date with the information Chevin provide. Some of these invites encourage users to sign up through user journeys, some via the newsletter sign up and others through pop ups which only appear if the visitor returns to the site for a second time, so as not to be too intrusive. If a user does want to receive more information on additional topics their information is securely stored and does not require the user to enter the same information twice.