Website design trends for 2025
As you start to prioritise your projects in the year ahead, what website design trends for 2025 should you consider? In this handy little guide, we’ll look at the top design changes and why you should add them to your roadmap this year.
Simple hero sections
The top of your website is the first impression and as visitors are increasingly time-poor, you’ll want to take the effort out of the equation. Trim as much out as you can. Lead with your best, most clear image or video and most compelling headline. Follow with a very small paragraph that gives more context and then add one or two call-to-action buttons and that’s that. If you’re not sure what to trim, try an eye-tracking or heat-mapping tool to show you what users are interacting with the most on your current website.
Horizontal site scroll
Sure, up and down is the normal way to navigate a website but side-scrolling in some areas could help your information stand out. However, you need to note if that’s how they’ll get around or you will have a lot of confused visitors. Hubspot explains how to do it well, “horizontally scrolling containers are useful for segmenting your content by category. Users scroll vertically to find their category of interest, then sideways to locate a specific product, video, article, or another type of item within that category.” You don’t have to replace all navigation with a side scroll but using it to add interest or more in-depth information can be effective.
Retro design
Simple shapes, linework, dual-colour schemes, vintage typography, throwback textures and cartoons are making a resurgence. If it works for your brand, you might apply a blast from the past with a 90s, nostalgia-fueled website takeover. This could celebrate a new product launch or challenger brand well. Just remember to follow all the other tenets of good website design to a T as this is already a visual risk. Make sure the search bar, menus, buyer journey and all other elements are simple and intuitive.
Using negative space
For the new year, negative space is making a comeback. It’s useful to guide your buyer’s eyes and simplify the UI (plus, it’s oh-so-aesthetic). Wix explains how to use both micro and macro white space, “Micro white space refers to the spaces around smaller elements on a web page, such as text. Implement micro white space to increase readability. Even the smallest change in micro white space can detract from or improve legibility. Macro white space refers to the larger spaces of a web design, for example, those between different sections on a single page or images within a photo gallery. Implement macro white space onto your site to improve user experience by increasing visibility and organizing your content.” Blend the two to create a harmonious and organised brand page.
Need help to try out these website design trends for 2025? We’re here to build, improve and maintain any kind of website. Talk to our team if any of these trends resonated with you and let’s see how we can put them to good use.
