Custom database & website integrations for automotive
In the extremely competitive automotive sector, you need a tech partner that can deliver transformation at scale. Our custom database & website integrations for automotive clients showcase how important the right mix of industry expertise and digital acumen is for true technological competitive advantage.
WordPress website integrations
A world-leading fleet management software provider, Chevin needed a new website on a user-friendly CMS with multi-region support. With our understanding of the industry and multi-language sites that need to rank well across different countries’ search engines, we advised them to go with WordPress. To create a future-proof website, we pushed for content updates in different languages, lead forms that go into a custom CRM for nurturing, scale-to-load performance and rich SEO support. During the switchover, no traffic was lost, users see the right language for their region, and the site is now hosted on fast, local servers. Everything is also tracked, mobile-responsive and optimised for SEO with clever integrations for lead management and sales conversions.
Custom database solutions
Leading English autocentre group, Mr Clutch, needed support to transition from ASP pages to a custom database with a lower barrier to entry for data management. They wanted to track their leads, visitors and inquiries alongside marketing and advertising for ROI purposes. We worked onsite at their locations for several days until we knew enough about their business to advise on the best technical solutions. We recommended a switch to Laravel – a much cleaner and future-proof platform that would allow their tech stack to be better integrated between their POS system, CRM, intranet, website and more. We then roadmapped “18 months of developments. Systems were developed to work alongside the current infrastructure, [including] integration of live bookings and requests, directly fed into Mr Clutch’s CRM database for live reporting and visibility across all locations. Integration into multiple 3rd party marketing platforms, such as Groupon, for new clients and business. New optimised Booking Forms for all services with Google Adwords API integration [and a] Digital Online Diary to allow bookings based on real-time availability for all the different garages and locations [with online payment processing].” The result? A 30% increase in sales conversions online.
Multi-territory ecommerce website
The FTSE 250 manufacturer of environmentally sealed connectors and components, Bulgin, needed a truly global website to display full specifications, 3D CAD drawings and data sheets for hundreds of thousands of products. They wanted a global, not ‘domestic-only’ presence and came to us because we’re experts at creating and understanding localised personas. We cast a wide net. We identified that the needs of each user were drastically different, from the “maintenance engineer looking for a single “off-the-shelf” product to a Project Manager looking for bespoke/ custom solutions for a new engineering project.” We were able to support them with a multi-territory website across their 9 core catchments within a single CMS that combined Magento for product display and WordPress CMS for non-product content, all hosted on AWS. This focused offering with different features for user types resulted in a global brand presence and traffic up 25% organically.
So you see, getting the right custom database & website integrations for automotive really does require a mix of sector and technical know-how. Let us help you outperform your rivals by using tomorrow’s tech, today.
