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How to target the mature market and increase leads

December 4 2019

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How to target the mature market and increase leads Over half of the adults in the UK are aged over 45, but there can be a perception that advertising doesn’t work for the older generation but why would you ignore half of the population?  With the right research and understanding of this market, their interests […]

Black Friday Offers

November 29 2019

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Black Friday Offers We are pleased to offer two brilliant Black Friday offers starting from Friday 29th November up to and including Monday 2nd December. Need to improve your website but not sure where to start? How about a completely free website audit including: Speed test Checking seo optimisation  Analysing user experience We would then […]

Filter Bubbles – What you need to know

November 14 2019

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Filter Bubbles – What you need to know What is a Filter Bubble? A filter bubble is when search engines and social media algorithms show highly selective  results to each and every user. These results are based on the large amounts of data that users normally very willingly give up to these sites with the […]

How a heat map will help you to understand your user experience.

July 18 2019

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How a heat map will help you to understand your user experience Heat maps are increasing in popularity and they are a great way to look at data and easily identify trends. They also help you to understand what you need to do next. So what is a heat map? A heat map is a […]

Show Me The Links!

April 23 2018

Rusty chain links
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Auditing and Building Links Links are what stitch the World Wide Web together. When we browse, we can often do so without thinking about how useful these links are, and how important the quality of those links is to users getting to the sites they’re searching for. Links also serve the purposes of websites wanting […]

Pay Per Click & Google Adwords

January 17 2018

Pay Per Click
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What is Pay-Per-Click? The internet is full of free content. How does it get paid for? The simple answer is advertising. You get access to a practically endless library, with more information on any topic than you can get through in a lifetime, and the only price of admission is to see or watch ads. […]

Hubspot Integration

December 22 2017

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Hubspot is a software solution for inbound marketing, which draws customers to a product through content, social media and SEO. It blends customer relationship management to analyse customer interactions and data, and marketing automation for emails, social media and website actions. The software can be integrated with other digital business systems including other CRMs, ERP’s, […]

What your SEO Agency should be doing for your business

December 12 2017

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What a Search Engine Optimisation (SEO) Agency should be doing for your business Selecting an agency to provide SEO services can be a minefield, there are many agencies that will promise great results, however quick wins can actually provide more damaging returns in the long term. Ethical search engine optimisation can be process driven, but […]

Video SEO

March 3 2017

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If your 2017 online marketing strategy doesn’t have video as a major component, it’s time for a rethink. Video consumption on Youtube by younger, engaged viewers has exploded. Youtube now has a prime time audience among 18-49 year olds that’s bigger than the top 10 TV shows combined. Furthermore, young people are more passionate about […]

The Guardian’s Journey to HTTPS

February 24 2017

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The Guardian recently started using HTTPS in their web address, a protocol for secure communication over a computer network. Their stated reasons for the change were privacy and security, improving the site’s SEO, protection of their content and journalistic integrity, the integration of new features and securing of revenue flow. HTTPS works by adding a […]