4 ways AI can improve your website in 2025
There are so many ways that AI can improve your website in 2025. And, as part of keeping everything running smoothly, we’re always recommending tech advancements to our clients. Here are just a few of the suggestions we’d make if you want to empower your teams and clients with artificial intelligence this year:
Way to use AI to improve your website
AI is so amazing now. It has untapped potential to speed up websites, boost customer satisfaction, improve personalisation and more. So here are all the ways we recommend harnessing it.
AI for personalisation
You may already have a ton of products or content on your website. How is a user supposed to filter through all that to get to what they want? AI! Hostinger explains, “AI-powered predictive [personalisation] can be achieved through [behavioural] targeting, where AI suggests products or articles matching user interests. For instance, an online store can recommend products that align with each user’s preferences. AI can also keep learning from user actions, so it gets better at providing [personalised] experiences over time. The great thing about AI-driven [personalisation] is that it helps businesses connect with their users, build loyalty, and increase engagement and sales.” Notice that we’re talking about serving content here – not creating it. We still don’t recommend widespread use of AI for your website copy as it’s unlikely to meet Google’s guidelines for useful content, since it’s plagiarised.
AI for website updates
Artificial intelligence can also help your website design agency or internal teams prioritise improvements and updates. Uxify explains, “AI webpage [optimisation] leverages machine learning and predictive algorithms to enhance site performance. It improves speed, SEO rankings and user experience by [analysing] user [behaviour] and automating tasks like content [personalisation, keyword optimisation] and layout adjustments.” This takes a lot of the guesswork out of website maintenance and can reinforce your own SEO strategy with further insights.
AI for CX
It’s no understatement that customers expect more from connected businesses than they ever have before. Perhaps that’s why even IBM suggests that “with AI tools, companies can take large amounts of data and analyze customer behavior and customer engagement. Separately, AI solutions and generative AI tools can build AI-powered chatbots to manage customer support and provide virtual assistants to customers.” So if you’ve not looked into how AI can build on your already-great customer experience, now’s the time.
AI for security
Lastly, AI can help you lower your risk of a breach with things like automated testing and predictive threat analysis. A recent review of corporate public-facing websites found 2 in 3 had at least one known moderate vulnerability. So, if AI can be used to speed up repair, patching and review of your online presence, that should be a win-win for all businesses… even those a bit behind the line on security.
Want to use AI but don’t know where to start? That’s okay! You’re not alone. Talk to us today about your needs and growth plans for your website. We’d be happy to recommend the most appropriate ways AI can improve your website in 2025 and beyond.
