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January 2021

Why you need a PIM

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Why Every eCommerce Business Needs a PIM System

Successful eCommerce businesses start with operational excellence, and no other organisation demonstrates this better than Amazon. For eCommerce organisations looking to deliver a compelling product experience, investing in a Product Information Management (PIM) system is essential. A PIM system is a single source of data containing all product information, which allows data including images, product numbers, and product specifications to be easily accessed across your organisation and external third parties.

Why Should You Invest In a PIM System?

  • Deliver a more compelling product experience
  • Increased productivity
  • Strengthen your relationships with suppliers
  • Operational excellence
  • Improve SEO and increase your sales
A mind map of different elements related to PIM

PIM solutions allow companies to collect, manage and enrich product information, enabling users to specify priorities between different data sources. Users can refine and clean specific data they want to integrate into catalogues while translating product information into multiple languages. Furthermore, PIM enriches product descriptions by using technical, usage, and emotional information, attracting more potential buyers, helping to improve online sales. PIM systems also provide robust permission systems to ensure that data stays clean by restricting user access, which is crucial for running a global e-commerce site.

Once the data has been created, you can export it to a product catalogue and distribute it to your sales and eCommerce channels, to support your multichannel marketing strategy. All data can be synced with your sales channels, and any system changes automatically reflect across your eCommerce sites. The result is a superior omnichannel product experience. Aside from product experience benefits, PIM systems are paramount for Data Governance teams to track and meet compliance needs.

PIM systems also help businesses to strengthen their relationships with suppliers by streamlining the onboarding process for suppliers and data providers, which is particularly fruitful when preparing for mass scale growth. 

Wirebox partners with Akeneo, a market leader in providing PIM solutions for organisations who are looking to resolve shortfalls in product information.

A set of icons related to marketing data management on an abstract fashion shop background

By Andrew Ajoodha January 2021

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