What are the 7 core website support & maintenance tasks?
In addition to keeping your website backed up in case of a critical failure, what are the other 7 core website support & maintenance tasks you should be doing? We dive into each and explain why they’re important to your overall search ranking and customer experience.
Upload fresh content regularly
This one perhaps goes without saying but you should create new stuff for your website regularly. Most experts recommend at least monthly, if not weekly. You don’t need to always make something brand new either – there are ways to audit and refresh your content that are worth doing as well.
Improve your visuals
Just like with your written content, the look and feel of your website can get stale over time. Once a year, we recommend refreshing your images and making visual improvements to the base pages of your website and every 5 years, looking at whether a rebrand might add life back into your online presence.
Fix any errors and dead links
Working with a website support & maintenance agency like ours is critical when trying to prevent a poor user experience. One of the most overlooked tasks is repairing broken links and fixing redirects and bugs. This is because most businesses lack the scanning and monitoring tools required to alert you if something’s gone wrong until it’s too late.
Test the loading speed
Next, we have the BAU tasks, those that need to be done to keep you ranking well in search. As plugins break and users upload huge images to your website, it will get bogged down and slow down. Google and other search platforms reward speed, so testing the loading speed and keeping everything in tip-top shape will prevent SERP degradation.
Check for browser compatibility
Just as important is making sure that your website works for everyone. Browsers get regular updates and checking performance each time is critical to maintain a good user experience. Don’t ignore the differences between the mobile and desktop versions of each browser, either.
Monitor your SERP
A website support & maintenance agency like ours can help you track where you are and what’s contributing to your rankings. If you don’t have any benchmarks, it’s impossible to move the needle on performance, so regular monitoring is important. We recommend taking a quarter-over-quarter view so you can respond to significant trends.
Analyse your traffic
Forbes explains, “Monitoring website traffic and page views can yield a variety of data, including time spent on particular pages and bounce rates. Those figures can translate into invaluable insights about your customer base and actions your business can take to improve performance.” You might find that you are missing key traffic sources or a few pages get a high bounce and aren’t working for the visitors arriving on them. You can’t fix what you’re not tracking…
If we can support you with these tasks and more, reach out today. We’d love to empower you with a top-performing website and the traffic insights you need to create great content for your audience.
