Wagtail CMS features marketers love
We’ve been evangelising about our favourite CMS recently, and; sure, it’s great for developers, but we couldn’t fail to mention all the Wagtail CMS features marketers love too. If you’re trying to decide what platforms to use in your custom web application or new website, it’s important to think of all the users in your team and what they’ll want, as well. Today, we’ll broad brush all the features a marketing team needs and then focus down on the core two… content management and SEO.
What CMS features do marketers care about?
If we had to make a wish list of all the CMS features marketers care about, it would probably start with easy-to-use interfaces. It doesn’t matter how many bells and whistles a platform has; if your people can’t use it properly, then you’ll never get the value from it. Next, we find that marketing teams want a CMS that has good content workflow tools, robust personalisation options, full multilingual support, great SEO tools and detailed analytics. Thankfully, Wagtail has all this and more. If we had to choose the two must-haves for your marketers, they are:
Content organisation & creation
One of the standout features of Wagtail CMS is StreamField. This is a tool which allows devs to make reusable and bespoke content blocks for users at speed. It’s a modularised, plug-and-play feature that blog editors and landing page creators can both use to make every page of their website look distinct without needing a web developer to step in. AddWeb also adds that, “The Wagtail administration panel features a tree structure that simplifies content management, making it both efficient and user-friendly. This intuitive system allows editors to quickly locate, update, and [organise] their content without unnecessary hassle. Whether your website includes a handful of page types or a complex structure with dozens of variations, the content sidebar ensures editors can seamlessly navigate to the pages they need with minimal effort.”
See that streamlined workflow in action with our case study for the Angling Trust.
SEO tools & speed
Not only is Wagtail light and efficient for faster load times and a better user experience right out of the box, but it’s got the simple SEO tools your marketers need baked in. Promoted search, the sitemap generator module and flexible page URL patterns are features which can help your pages get found more easily on Google. Your marketing team can quickly configure meta titles, meta descriptions and fallback options to personalise how your site looks on search without needing to use plugins. That means less bloat and more rapid search optimisation task completion.
Is Wagtail CMS better than WordPress for marketers?
It just depends on your use case. They both have great SEO and content features, but Wagtail is way more customisable to how you want to work. If your marketing team is already familiar with WordPress (and they probably are, as ⅓ of all websites are made on it), there will be a little learning curve when moving to Wagtail. However, Wagtail can do more within a single interface and doesn’t rely on plugins to perform basic tasks like WordPress does. This makes it less bulky and more secure from day one.
If you’re wanting to switch and excited to see your team use these Wagtail CMS features marketers love, why not talk to us today about your desires and goals?
