Are apps dying?
The very short answer is no. It’s harder to launch a business that is solely app-driven (due to saturation). But apps are a crucial part of many organisations from retail to government. So, today we’ll look at why people are asking “are apps dying”. What’s really behind the boredom with the dozens of shiny square logos on our phones and tablets?
App overload
Just a few years ago, people would walk around wishing there was an app for this or that. Companies started with nothing and employed mobile app development firms like ours to make everything from appointment schedulers to online donation platforms. But most of the apps people use each day are from huge companies like Meta, Google and the like. If you’re a startup with a small budget, it’s unlikely you’ll break through the noise. However… and this is why we’re sure apps aren’t dead… If you’re an existing business, creating a useful and desirable app is a great idea. You can support your current customer base and retain more new customers by enhancing features.
Next-gen apps
With communication apps some of the most used on devices, any app you make that increases communication between you and your customer in a helpful way, is brilliant. That’s where the idea of supergraphs come in. TNW explains, “Say, for instance, you’re booking a trip and want to stay somewhere that serves your [favourite] meals. Instead of having to piece this information together yourself, a platform using the supergraph could search data from your food delivery and takeout app, alongside your flight search history and previous hotel stays to determine which destinations and hotels would best suit your preferences. The answers that emerge result from each person’s individual needs, resulting in bespoke information being served up. This flexible and fluid design caters to the unique needs of each individual. [Therefore,] centring its output based on the individual using it.”
And while this technology is in its infancy, Tech Crunch reports the foundation of the supergraph, the “GraphQL client, server and gateway are currently being downloaded more than 17 million times a month and the company says its products are being used in production by 30% of the Fortune 500.” Imagine the flexibility to build apps with functions that call on data from all across a company’s landscape (and beyond). This could be using low-code and no-code tools to allow for new functions that customers will find incredibly useful.
Where does AI fit in
Not only is AI making app development faster, but it can enable new features and personalisation. Even more so when it’s trained on individual customer data. Just like it’s creating efficiencies with bespoke database development, AI for app development can do everything from creating code to carrying out intelligent testing. This market should grow to $2t by 2030. And a lot of the use cases will be in apps.
If you’re interested in mobile app development of the future, do get in touch. We’re solution-agnostic and really forward-focused on what data centralisation, AI and ML can do for business applications.
