The term ‘3DS’ has been hovering around the ecommerce industry for quite a while now.

With the FCA announcing that from the 31st December 2020 onwards, ALL services that take payments from the EU, Norway, Iceland and Liechtenstein MUST meet SCA regulations, and with services that take payments from within the UK needing to meet SCA regulations by no later than the 14th September 2021, NOW is the time to get on top of it.

What is 3DS?

Put simply, 3DS (3D Secure) adds an additional layer of protection to online purchases, creating a new type of 2-step authentication when it comes to online shopping. In other words, payments will no longer go through, unless customers authorise them manually.

Gone are the days where typing in some basic details online was enough to get through the red tape. Now, an additional verification is required: you’ll be asked to validate every transaction with your PIN code.

But why?

There’s a simple, one-word answer to this question: fraud.

With online fraud becoming a growing concern, 3DS makes it more difficult than ever before for fraudsters to pocket your cash. You may have noticed in recent years that there’s been a rise in two-factor authentication(s) amongst your favourite services. Now, the same principle is being used in ecommerce and online shopping.

How does this affect MY business?

If you’re using an out-of-the-box ecommerce solution such as WooCommerce, or a bespoke solution, you may suddenly find that some of your customer’s payments aren’t going through, which could result in a loss of custom, and… a loss in online revenues.

The time to act is now.

In an ideal world, every business in the country would be 3DS-ready, already. Unfortunately, this isn’t the case. In fact, many of our clients have reached out asking to have their ecommerce systems upgraded to become 3DS-compliant, due to these issues.

And now it’s your turn.

At Wirebox, we’re 3DS experts. Our in-house developers will ensure that your current ecommerce solution is up-and-running with 3DS, meaning: no more failed payments.