linkedin marketing_
You may know LinkedIn as a site for connected with work colleagues, networking between firms and advertising jobs. But it is also a powerful marketing tool for online businesses. The social networking service offers opportunities to build relationships with customers and suppliers as well as to increase awareness about your brand more generally.
SEO
Part of the value of LinkedIn as a marketing tool is its use for SEO. You can learn a lot from your customers and supporters by gleaning information from their LinkedIn accounts. This may tell you among other things where they work or have worked, their opinion of your products or brand, and who they share connections with. You can then hone your message to target people who are more likely to respond well to your offer, and the people who they associate with. You will quickly begin to pick up patterns as you get to know your market better.
Recommendations
You can also make use of recommendations, writing recommendations or asking people to write recommendations for you. This is a written endorsement of an account, saying that the person or company in question has positive qualities. People seeing a recommendation on LinkedIn can look at the account of the recommender in order to determine whether or not they are a reliable source. Recommendations from trusted sources can help to bring in viewers and motivate people to share information about your company through LinkedIn and other social media.
Groups
You can also create and use ‘groups’, which connect people around common themes. You can direct people to these groups by invitation, and start a conversation around a product, idea or campaign. You can use groups to provide lots of high quality content. This content should be tailored to your audience but written from the perspective of you as an individual, rather than the brand. LinkedIn is made up of people, and so you need to engage with them as well as giving them content, by participating in group chats and commenting on the posts of other people in the group. This can provide you with important feedback as well as a feeling for what people in the group are looking for in terms of content.
Multimedia
Use of media such as infographics, video and podcasts help to draw in people who use different forms of media. Use of a diverse media strengthens your brand in their memories and gets the message you’re putting across more effectively than just an article.
