PG Mutual are the UK’s leading provider of Income Protection solutions for professionals across all sectors. They also provide financial services such as Mortgages, Commercial Loans and Insurance products ranging from Critical Illness to Buildings and Contents Insurance.

As a Mutual, they are a not for profit organisation with no shareholders to answer to. They only answer to their members.

 

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PG Mutual have a strong brand identity and marketing is recognised within their organisation as a key factor to their brand. They attend many exhibitions and have a strong on line presence, attracting thousands of members through on and off line marketing.

Their marketing team recognised that in some cases video plays an important part as part of their marketing. With a video it is also easier to capture peoples attention, to maintain interaction and hold on to their interest that little longer. In their attendance at exhibitions it was also recognised that a video may capture people’s attention, as many of their competitors were using this method to make themselves stand out from the other businesses exhibiting.

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Wirebox were instructed to design and develop a corporate video to be used by PG Mutual.

The design had to follow their existing brand, as did the message of the video. A storyboard was created and upon client satisfaction, signed off. Development was finalised within weeks of signing off the storyboard.