As a Mutual, they are a not for profit organisation with no shareholders to answer to. They only answer to their members.
Their marketing team recognised that in some cases video plays an important part as part of their marketing. With a video it is also easier to capture peoples attention, to maintain interaction and hold on to their interest that little longer. In their attendance at exhibitions it was also recognised that a video may capture people’s attention, as many of their competitors were using this method to make themselves stand out from the other businesses exhibiting.
The design had to follow their existing brand, as did the message of the video. A storyboard was created and upon client satisfaction, signed off. Development was finalised within weeks of signing off the storyboard.