As with all hotels, their main objective is to increase and maintain their occupancy rate and to maximise profits. Whilst their occupancy rate was a high percentage, the majority of their bookings were coming through the Hotel portal websites, such as Booking.com or lastminute.com.
Wirebox provided consultancy with the objective of increasing their on line exposure, direct to their website and to increase their click through rate and conversions from visitors to bookings, direct on the Magicstay website.
Magicstay recognised the importance of direct bookings from their website and brand marketing to achieve this.
In addition, figures for conversion rates from visitors to direct on line bookings that could be expected.
To provide a return on investment for the Magicstay group, direct bookings were a requirement through their website. To achieve this Wirebox developed a new website, designed and built to promote confidence in the brand and make it easier for clients to book directly through the site.
The new group website displays all the hotels and apartments and can be viewed at
The WIFI within the hotel allows internet access for guests; it captures user details for future marketing and promotion whilst increasing the authority of the website and volume of traffic.
Wirebox continue to work with Magicstay, managing their on line presence and direct marketing. Our services to the group include: