With 5,000 square feet and the best equipment available for professional athletes, custom built power racks and lifting platforms, fixed and free weights it is the largest square foot by member gym in central London.
To reflect their leading presence and to attract professional clientele, City Athletic instructed Wirebox to design, develop and manage their on line presence.
The City Athletic team is made up from ex professional cricketers, European & World Champion fitness stars and authors for fitness publications – all leading within their specific fields.
The design of the website was highly important to attract their target market, the site was required to be updated through a CMS system by City Athletic staff and also their business Twitter account.
To view the City Athletic website, please follow this link: http://www.cityathletic.co.uk/