Andy Ansah is a retired professional footballer who created “Sports on Screen”, recognised globally as the leading sports choreography, consulting and casting agency.

Working with the leading brands and sports stars across the world, Sports on Screen provide their services for creative agencies, advertising agencies and brands alike.

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Requirement

Andy contracted Wirebox to assist with his on line presence, branding and marketing strategy. Andy also had a requirement to showcase his work on line, as a reference to interested parties.

Wirebox recognised that there was an opportunity to promote “Sports on Screen” and also Andy Ansah as a separate brand. Many businesses and brands were already recognising the skill set of Andy Ansah, whilst they may not have heard of Sports on Screen.

Solution

Wirebox designed and created a brand for Andy Ansah. The URL was purchased with a view to capture traffic for anyone searching his name. The site was developed in WordPress to allow instant updates from Andy, to change content and images as and when required, from anywhere in the world.

The Andy Ansah website integrates into Twitter and Google Maps to ensure the site is constantly updated. It allows the Google Map to visualise to users where Andy has been and what he is doing.

Results

www.andyansah.com is now ranked highly within search engines for anyone looking to find information on Andy – it also links users to the commercial site Sports on Screen.

Sports on Screen was to be seen as the business owned by Andy Ansah, which was targeted towards companies looking to hire the services of a professional choreographer.