SSL stands for ‘Secure Sockets Layer’, and is a form of security technology which encrypts information coming into and going out of a website, so that data shared by visitors to the site remains confidential. You can tell if a website is SSL secure by looking at the URL; if it starts with ‘https’ then the site is SSL secure, if it starts with ‘http’ then it isn’t.
There are many advantages incorporating an SSL certificate into your website including:
- A higher rank on search engines – Search Engines are putting an emphasis on websites having SSL certificates and placing those that do higher in search results
- Encrypt information – Safeguarding your visitor’s data that can only be read and understood by the intended parties
- Provide authentication – By ensuring data being transferred is going to the correct server without being intercepted
- Improve customer trust – By providing a way to verify your websites security and ensuring your site has the latest anti-phishing protocols.
- Add brand Power – Highlighting site seals and images that indicate trusted encryption is use. Users are aware of the importance of SSL icons on a website and will avoid sites that do not have the correct certificates featured
- Future proof your website – With current internet security trends and the rise of hacking it is important to implement SSL protocols sooner
- Necessary for payments – 128-bit encryption is required to meet the Payment Card Industries (PCI) standards. Without SSL a website will not be able to take credit card payments
Users can see if a site is SSL secure a lock icon will be present on the left-hand side of the address bar, take a look at your website to see if this icon is present.
Additionally, Google Chrome now labels ‘http’ pages which deal with a user’s information as ‘non-secure’, as a warning to users that their personal information may be at risk from theft and modification. If you own a site handles passwords, payments or other private information, it is advisable to protect your site with SSL security by making it a ‘https’ site. For sites that continue to use ‘http’, users will receive this warning in their address bar:
This will negatively impact the site’s bounce rate as users will leave the site when presented with this warning.
We welcome any questions and the opportunity to help you with your SSL certificates.
Drop us a call on 020 7993 5485 or contact us.