Rani Zakhem is a New York based designer with prestigious retail premises in the Middle East, Europe and the United States. Their brand and designs are being worn by many celebrities all over the world, their exposure was also worldwide and their aim was to sell directly to manage their clients.

Requirement

Whilst their retail premises and brand were constantly improving, they lacked an on-line presence, the ability to showcase their products and also sell utilising the internet. They had many potential clients who were not based locally to any of their traditional retail premises.

Wirebox were contracted to assist Rani Zakehm with their on line presence. Whilst the brand name of Rani Zakehm was being circulated throughout the fashion world, it was important to capture the brand and ethos of the company within the design of the website.

A video was produced to introduce the brand which is displayed on the home page of the website. The website is also built as “responsive” to allow it to be viewed on all devices.

All of the designs available for sale on line were categorised and populated to the website allowing users to easily navigate through the ranges and view information on the brand and designer.