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App Technology Can Improve Your Business

September 14 2015

Mobile app development
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There’s an app for pretty much anything these days. You can use an app to plan a birthday party, or find the best restaurants, or even manage your fridge. App technology can also help you run your business. Apps are increasingly becoming a part of everyone’s lives. Whether you’re a high-tech web design company or a haulage company, if you have a mobile device you can benefit from the latest in app technology.

You can streamline your business by creating a virtual office. Using mobile apps you can organise and oversee meetings, and even conduct meetings by video. While taking part in a meeting, there are apps which let you take notes, individually or collaboratively. This will cut down on paper, as well as ensuring that you can see what needs to be done anytime and anywhere.

Mobile apps are also great for growing customer relationships. You can use apps to get customer feedback, manage social media and increase brand awareness by creating apps which can be used in conjunction with your products. You can also tell customers about special events that your company is organising, which customers can learn about and contribute to through apps. Apps are also great for research, not just academic research but also market research into what your customers want.


Business apps are designed to increase productivity and reduce cost. It does this by making communication and managing workloads available at the tip of your fingers. It can also be used for cost effective advertising. Apps are ads with functionality. It means that you can give your customer something back, while also increasing awareness of your brand. If your customers like the app, they can share them with their friends and acquaintances, getting the word out about the great things your company are doing.

Apps aren’t just meant to be “blue sky” management aides that work inside the office but not outside it, like elaborate desk toys. Apps can also be utilised in the field, in factories and on the shop floor. Apps that, for example, help you to read the prices of items, or tell you where items need to go. Apps that match the interests of customers to other similar items, if the exact item they want is out of stock. When it comes to apps, the only limit is what you can imagine.

To learn more about what apps can do for you, and which apps are best for your business, contact Wirebox today, for a friendly and professional consultation.